{"id":7100,"date":"2021-10-25T22:11:29","date_gmt":"2021-10-25T22:11:29","guid":{"rendered":"https:\/\/designkrefeld.de\/werkschau2021\/?post_type=portfolio&p=7100"},"modified":"2021-10-29T10:22:01","modified_gmt":"2021-10-29T10:22:01","slug":"editorial-design","status":"publish","type":"portfolio","link":"https:\/\/designkrefeld.de\/werkschau2021\/index.php\/portfolio\/editorial-design\/","title":{"rendered":"editorial design"},"content":{"rendered":"

[vc_row][vc_column width=“1\/2″][vc_separator color=“custom“ accent_color=“#ff0050″][vc_column_text]<\/p>\n

gestaltung\u00a0| arabella kuhn
\n<\/b>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0elena gilles<\/b>
\n<\/b>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0fiona st\u00fchmer<\/b>
\n<\/b>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0josephine ruff
\n<\/b>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0julia keller
\n<\/b>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0kathrin dahme
\n<\/b>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0lina behr
\n<\/b>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0lisa kaysers
\n<\/b>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0maike honrath
\n<\/b>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0mari zagoeva
\n<\/b>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0matthias milleker
\n<\/b>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0rabea marquardt
\n<\/b>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0ruby weuthen
\n<\/b>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0suzuka tanaka<\/b>
\n<\/b>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0uljana butusow<\/b>
\nprojektart\u00a0| semesterarbeit
\nbetreuung \u00a0| prof. nora gummert-hauser
\n<\/b>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0dipl.-des. jens k\u00f6nen<\/b><\/span><\/h3>\n
<\/div>\n

\u00a0<\/b>
\nEditorial Design \u2013 Buchcover-Gestaltung \u201e7 Sekunden \u2026Liebe auf den ersten Blick?\u201c<\/p>\n

Der Schutzumschlag ist das Marketingtool Nummer 1 auf dem hei\u00df umk\u00e4mpften Buchmarkt. Fast 90% aller Kaufentscheidungen fallen erst in der Buchhandlung. Damit wird klar, welche Kr\u00e4fte hier oft gegeneinander ausgespielt werden. Gute Covergestaltung versus anscheinend besser verk\u00e4uflichem Mainstream.<\/p>\n

Die Aufgabenstellung des Designprojektes f\u00fcr die Studierenden ab dem 3. Semester lautete:<\/p>\n

Sie entwickeln und gestalten in kurzen Zeitabst\u00e4nden insgesamt 14 Cover-Entw\u00fcrfe f\u00fcr sieben Buchgenres. Es bleibt keine Zeit f\u00fcr langwierige Debatten, da die n\u00e4chste Aufgabe schon wartet\u2026 Sie d\u00fcrfen Illustrationen, Fotografien und Typografie verwenden.<\/p>\n

Im Anschluss ist ein digitales Tool zu entwickeln, das Ihre Cover-Entw\u00fcrfe auf eigenst\u00e4ndige Weise pr\u00e4sentiert und dokumentiert.[\/vc_column_text][vc_separator color=“custom“ accent_color=“#ff0050″][\/vc_column][vc_column width=“1\/2″][\/vc_column][\/vc_row][vc_section][\/vc_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column width=“1\/2″][vc_separator color=“custom“ accent_color=“#ff0050″][vc_column_text] gestaltung\u00a0| arabella kuhn \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0elena gilles \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0fiona st\u00fchmer \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0josephine ruff \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0julia keller \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0kathrin dahme \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0lina behr…<\/p>\n","protected":false},"author":2,"featured_media":8295,"comment_status":"open","ping_status":"closed","template":"","meta":[],"portfolio_category":[49],"portfolio_tag":[],"_links":{"self":[{"href":"https:\/\/designkrefeld.de\/werkschau2021\/index.php\/wp-json\/wp\/v2\/portfolio\/7100"}],"collection":[{"href":"https:\/\/designkrefeld.de\/werkschau2021\/index.php\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/designkrefeld.de\/werkschau2021\/index.php\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/designkrefeld.de\/werkschau2021\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/designkrefeld.de\/werkschau2021\/index.php\/wp-json\/wp\/v2\/comments?post=7100"}],"version-history":[{"count":25,"href":"https:\/\/designkrefeld.de\/werkschau2021\/index.php\/wp-json\/wp\/v2\/portfolio\/7100\/revisions"}],"predecessor-version":[{"id":8554,"href":"https:\/\/designkrefeld.de\/werkschau2021\/index.php\/wp-json\/wp\/v2\/portfolio\/7100\/revisions\/8554"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/designkrefeld.de\/werkschau2021\/index.php\/wp-json\/wp\/v2\/media\/8295"}],"wp:attachment":[{"href":"https:\/\/designkrefeld.de\/werkschau2021\/index.php\/wp-json\/wp\/v2\/media?parent=7100"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/designkrefeld.de\/werkschau2021\/index.php\/wp-json\/wp\/v2\/portfolio_category?post=7100"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/designkrefeld.de\/werkschau2021\/index.php\/wp-json\/wp\/v2\/portfolio_tag?post=7100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}